California Fines Gatorade for Anti Water Campaign
It was announced in a recent settlement that Gatorade made misleading "anti-water statements" while promoting its sports drinks in a video game played by teenagers. In doing this, Gatorade violated state consumer-protection laws by negatively portraying water in a mobile app that was downloaded by over 2 million users. In the free mobile app, the likeness of the Jamaican sprinter, Usain Bolt, encourages users to keep their performance level high by avoiding water and using Gatorade to fill their fuel meter. The settlement was a $300,000 fine and Gatorade is banned from negatively depicting water in any type of advertising. The video game is now no longer available. A portion of the fine will go towards research on water consumption and nutritional health. Gatorade is also prohibited from advertising in media where children under 12 comprise over 35 percent of the audience. Comments from Allen : I have a problem here. Let me begin with the origin of Gatorade. ...